Your colors

 

THE DAKAR AND THE MEDIA :

 

550 journalists (written press, radio and photo) present to the start or to the finish representing almost 300 medias

140 journalists (written press, radio and photo) following the whole rally

Media coming from the world : 25 nationalities represented

580 hours of TV broadcasting in 178 countries.

More thant 150 millions of televiewers in Europe

38 millions of pages read on www.dakar.com in a month

A 26 min. feed news made everyday by the A.S.O.* and sent worldwide

 

 

 

Leave the beaten paths, astonish your customers & partners :

  • Reserve adverts sites for your colors on the car
  • Organize a public relation meeting and make a discovery of the car
  • Follow the course online on www.dakar.com with IRITRACK* : a genuine tool of communication !
  • Invite your VIP customers on the departure, the day of rest or on the arrival of the rally
  • Exploit our image and that of the car on your products (posting campaign ....)
  • Communicate "live" every evening on the bivouac with the pilots by satellite phone
  • Invite your partners at the Lac Rose for a race baptem in the car
  • Expose the car in the hall of your company or in a show-room
  • Animate your company newspaper or internet site (interviews, photos, pop-up windows ...)

 

A.S.O.* : Amaury Sport Organisation, official organisation of the rally

IRITRACK* : system allowing to follow in real time the positions and the evolution of the competitors on the official site

 

 
 

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